Ending Aging: The Rejuvenation Breakthroughs That Could Reverse Human Aging in Our Lifetime briefly spiked up above Amazon Rank 100 yesterday - and is floating just above 200 the last I checked - following wider distribution of the recent Washington Post article on biomedical gerontologist Aubrey de Grey and the Strategies for Engineered Negligible Senescence (SENS). Great news!
I am encouraged that a hard science book can still attract a lot of attention in the marketplace of ideas, and pleased that a grounding in the SENS view of how to defeat aging will spread further as a result. The spread and discussion of these ideas is a necessary foundation for the process of raising significant further funding for ongoing SENS research. Both MitoSENS and LysoSENS projects are funded at present by donations to the Methuselah Foundation, but a wide range of other SENS-like or SENS-applicable work takes place out there in the world. We would like to see those research groups grow and attain the funding they deserve.
That's great news. I checked its ranking a few times on Amazon in the past weeks and it was always between 4,000 and 8,000.