The SENS Research Foundation staff have launched their newly updated website:
If this is your first time visiting our site, welcome. If you've been here before, you're no doubt noticing plenty that is new: an updated site design, a variety of new content, a new logo, and a new organizational name.
It all centers around a new tagline: reimagine aging.
For a public charity, a tagline can be an enormously powerful thing. Our vision and mission statements remain the primary guides to our planning, but the tag is everywhere, on every business card and letter and web page. More than any other document or phrase, it naturally becomes the daily reminder of who we are and what we are about.
Of course we are still "advancing rejuvenation biotechnologies" just as vigorously as when we carried that tagline over the last couple years. We still aim to introduce a new premise for the pharma and biotech industries. And now, our successes in our research, our collaborations, our conferences, and our educational programs have made us increasingly aware of the need to refocus our messaging to people being exposed to us for the first time.
So we've consulted with a number of talented and insightful PR folks, and they all offered the same basic advice: "You do a great job of telling people what you do. Now tell them why they should care." That's really the root of the aforementioned changes: we want to do a better job of communicating that, together, we can change the way we think about how to treat age-related disease. We can change the basic research premises that have so far prevented any age-related disease from being eradicated. We can improve medicine in some of the most critical but neglected areas and increase human healthspan.
It's quite a bit of change, but it all starts when enough of us reimagine aging.