Cryonics and the Name Recognition Factor

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An article from the Berkshire Eagle is a good illustration of the benefits of name recognition to Alcor. The cryonic suspension provider has been getting a lot more press since taking on Ted Williams, a famed baseball player. Cryonics is valuable: the current indications are that we as a society are within decades of fighting aging to a standstill. For many people, however, this is not soon enough. Their only hope for a longer life is to take the chance on cryonic suspension.

Link: http://www.berkshireeagle.com/Stories/0,1413,101~6295~1549502,00.html