Cryonics is very much in the news of late. We can hope that this will result in more attention being paid to other aspects of life extension as well. The Atlanta Journal-Constitution notes that a new cryonic suspension provider is to open in Florida. We can chalk this up to increased public awareness of cryonics and the way the market works. As soon as any business is widely commented on, someone somewhere will decide to join in. This new company ("Suspended Animation") is certainly welcome; more competition in any industry leads to better service, lower prices and greater public awareness of the services offered.