An article from the Berkshire Eagle is a good illustration of the benefits of name recognition to Alcor. The cryonic suspension provider has been getting a lot more press since taking on Ted Williams, a famed baseball player. Cryonics is valuable: the current indications are that we as a society are within decades of fighting aging to a standstill. For many people, however, this is not soon enough. Their only hope for a longer life is to take the chance on cryonic suspension.