"Anti-aging" marketing has caused a great deal of damage to funding of legitimate scientific research in the fight against aging. This "anti-aging" beer story has been doing the rounds for a week or so, and can be held up as a good example of the type. By getting the amount of press it has, it trivializes the work of legitimate scientists who investigate, treat or work towards a cure for aging and its associated degenerative conditions. The voice of real anti-aging and healthy life extension science has long been drowned out by a billion dollar industry based on potions, fraud and adventurous marketing. If even just a fraction of that money went into real research, just imagine where we would be now.