As we often point out, most of the high profile billion dollar "anti-aging" industry is based on exaggeration, bad extrapolation and outright lies. It causes great harm to legitimate science, but how do we, the consumers, learn to separate out the wheat from the chaff? What is legitimate, and what is not? This article from the Edmonton Journal gives an overview of that issue, although the author does make the classic Tithonus error in assuming that a longer life is a more unhealthy life. The points to take away are, we thing, to be skeptical, and to read the Longevity Meme.