Spiked discusses attitudes towards aging in the baby boomer generation - they don't like it. "Many were simply terrified by the irreversible physiological changes that accompany old age ... baby boomers are prepared to pay through the nose to delay the visible signs of ageing." This driving force has been noted before, and it gives real impetus to serious attempts to cure aging. Where there is demand, the sellers try to supply products; hence the large anti-aging marketplace that exists today. The author of the article comes to the absolutely wrong conclusion, unfortunately - fighting for a cure for aging is the way to go, not acceptance of suffering and death.