The battle between mainstream gerontologists and the anti-aging marketplace has escalated into lawsuits for defamation, it seems. This may mean all sorts of things - a higher profile for anti-aging science and medicine in the public eye or possibly an admission from both sides that anti-aging science (intervening in the aging process) and anti-aging medicine (treating age-related conditions) are two different things nowadays. Perhaps conservative gerontologists will stop issuing self-fulfilling pessimistic prophecies on the likelihood of a cure for aging, and perhaps organizations like A4M will stop encouraging the fraudulent fringe in the marketplace. We can hope. It seems to me that both sides could stand to improve on their methodologies.