A Newsweek article looks at some of the better known science relating to healthy life extension and the biochemistry of aging. We may still be on the ground floor of this field of research, but it's a very compelling ground floor and we know where to find the stairs up. As the public becomes more aware of what has already been achieved and what is thought to be possible, the demand for greater funding - private and public - for real anti-aging therapies should increase. Education, activism and advocacy are very important at this stage of the process. This scenario played out for cancer, AIDS and Alzheimer's funding - we should expect to be able to enact the same script for healthy life extension research.