A comment in this Sunday Herald article accurately describes what needs to happen in order for the currently small cryonics industry to grow and mature: "Cryonics, ultimately, if proven to work, is going to become an adjunct to emergency medicine. If someone can't be treated, they will be preserved until such time when they can be treated. And it's not going to be the decades-long experiment that it is now; it could be just for a day, a week, a month or a year." Forming those ties to mainstream emergency medical practices via spin-off technologies and research is the way to a healthier, larger cryonics industry. If a realistic present day alternative to dying is to be available to more than a handful of people, this has to happen.