The less helpful side (i.e. most of) the "anti-aging" marketplace is growing, and growing rapidly. From this study, we see the projection that "America's obsession with youth will continue to drive demand for formulated anti-aging products, which will rise 8.7 percent per year to $30.7 billion in 2009." A world in which marketing of useless cosmetics and uncertain practices so greatly outweigh the scientific search for real anti-aging therapies is a world in which we will all age, suffer and die, having spent our irreplaceable resources and time on things that do not work. What is the silver lining? That the light and noise of the anti-aging marketplace demonstrates real desire for longer, healthier lives - desire that could be redirected to support a better way forward than that provided by the frauds, quacks and opportunists.