Taking One For the Team

I'm pleased to note that Jay Fox managed to wrangle his way into an interview on the Daily Show, probably to air sometime in the week beginning July 11th. This brave endeavor was accomplished under the theory that there is no such thing as bad publicity, and a certain loss of pride and posture for Jay is worth the attention it will bring to the Immortality Institute and healthy life extension in general. As he notes:

Even if only 1 out of 100,000 viewers of the show becomes interested enough in what we do to become Full Members at some point in the coming weeks or months, then that could mean dozens of new Full Members of ImmInst, representing $2,500 a year in membership dues to help us do projects like the books or the documentary or the conference. As embarrassed as I am to be made the butt of multiple jokes on national television, I'm very optimistic about how this will benefit ImmInst in the short term, and enough short term successes can lead to long term victory in the scientific conquest of death.

By the sound of things, the interview will be par for the course for the Daily Show, so we shall see how it all turns out - and congratulations to Jay for pulling this off.