Biomedical gerontologist Aubrey de Grey is now one of the SAGE Experts honored with a trading card at SAGE Crossroads. I recall being sorry to see that he wasn't included in the first batch put up online, but there he is now, large as life. You can send the cards to friends via email - pick from a list of 50 gerontologists and other researchers in the field - so I'm sure you folks will be having fun with that feature. Yes, it's gimmicky, but I think it could serve as a good educational and introductory tool for certain demographics, such as younger students or journalists. It's certainly the case that public understanding of - and familiarity with - the names and deeds of aging and longevity research could be greatly improved.
UPDATE: I find myself in the set of demographics that would benefit from perusing the cards - so I think we'll have to add "advocates and pundits" to the list. It's quite helpful to frame the past few years of reading around the field by looking at sets of micro-CVs of the people involved.