Is it effective - in terms of making people pay attention and take action to support research - to speak of the cost of an age-related disease in terms of years? Does this strategy work for aging in general, in support of SENS research, for example? Via WebMD: "in general, people with diabetes have a risk for heart disease (such as heart attack), stroke, and death from any cause similar to someone more than a decade older but without the disease. Those with diabetes tended to be 15 years younger than people without diabetes when they developed risk factors putting them at high risk for heart attacks and strokes. For men with diabetes, the average age for the transition from moderate to high risk was 48. For women it was 54. ... men diagnosed with type 2 diabetes at age 40 die, on average, 11 to 18 years earlier than men without the disease. Women diagnosed at the same age die 14 to 22 years earlier than women without diabetes." Remember that type 2 - age-related - diabetes is largely preventable.