Here is a short popular Russian press article on KrioRus, the Russian cryonics provider: "It's freezing outside for everyone - but a select few are hoping that the ice holds the key to eternal life. A cryonics firm on Moscow's outskirts has already consigned 15 Russians to the deep freeze in the hope of being reanimated in the future as medical science advances to extend the lives they have completed. Booking a place in the future doesn't have the sci-fi good looks one might hope for, with the company operating in a mundane industrial block. 'It's true, we aren't very glamourous here,' Valeria Praid, the [cryonics] firm's general director, member of the Russian Council of the Transhuman Movement, and futurologist told [the media]. ... Sceptics may point out that frozen people are dead people and so freezing bodies that can no longer sustain life is a futile exercise, but the issue is apparently more complex, and there are different kinds of scientifically recognised death: Clinical death - when the body stops functioning as a whole, but while many cells and organs continue to operate and their structures have not yet started deteriorating. Biological death - the partial destruction of the body's structures. Information-theoretic death - the destruction of the human brain (or any other cognitive structure) and the information within it to such an extent that recovery of the original person is ostensibly impossible. Cryonics, or biostasis, allows corpses somewhere between biological death and information-theoretic death to be preserved, presumably with hopes of revival." More public attention for the endeavor of cryonics is always a good thing.